
The Greek cruising and yachting sectors have the combined potential to create more than 40,000 new jobs, according to a recent study undertaken by the Hellenic Chamber of Shipping. The full roll out of the home-porting policy for cruise lines alone can add to the Greek economy annual revenues in excess of Euro 1 billion.
On a European level this is well illustrated in the words of MSC Cruises’ CEO Pierfrancesco Vago, Vice-Chairman of the European Cruise Council and speaker at the 1st Posidonia Sea Tourism Forum, “We keep repeating the impressive numbers of the economic impact in 2011 alone: €36.7 billion worth of goods and services generated; over 6 million passengers; €3.5 billion spent by passengers and crew during visits to the 250 port cities that welcome cruise ships year-round. And last, but certainly not least, more than 315,000 jobs created across Europe: which, considering the eye-watering levels of unemployment in other sectors, is quite a remarkable result.”
The special interest for cruising and its growth potential in our region is further evidenced by the arrival of new brands in the region, including FTI Cruises in 2012, Disney Cruises and Paul Gauguin Cruises in 2013 as well as the new ships coming online this year for operation in the Mediterranean.
“Greece’s unique 16,000 km coastline, the country’s 1,200 islands and 4,800 islets as well as the mild climate are nature’s gifts to Greece, yet the vast potential of these treasures and their contribution to the national economy remains largely untapped due to the absence of a strategic framework to attract investments conducive to the development of a quality and holistic sea tourism product. But this seems to be changing now,” said Theodore Vokos, Project Director, Posidonia Exhibitions S.A., the event’s organisers.
The Posidonia Sea Tourism Forum, which will be held in Athens on May 28-29, has already attracted strong interest from major international cruise and yachting companies. They will vie for the attention of the industry’s regional decision makers who will converge to the Greek capital for two days of discussions and debates on the sector’s growth challenge for Greece, Eastern Mediterranean and the Black Sea.
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