The addition of the new role, and an expanded sales and marketing team purely working on Royal Caribbean International, follows a decision in late 2013 by parent company RCL Cruises Ltd to evolve its UK and Ireland business structure in response to significant business growth.
Bouldin brings with him 15 years of sales experience having held a number of senior roles at PepsiCo International. He joins the new Royal Caribbean International senior leadership team headed up by managing director, Stuart Leven who joined the business in October 2013. Bouldin will work alongside Jo Briody who has also been appointed as director of marketing and PR for the brand and supported by head of sales, Steve Williams, both existing members of the Royal Caribbean International team.
Stuart Leven, Royal Caribbean International, managing director, UK and Ireland, comments:
“With a new brand structure in place and the recent announcements confirming Anthem of the Seas deployment to the UK in 2015, Ben joins the Royal Caribbean business at an exciting time. I look forward to working alongside him and am confident that with his exceptional experience working with high profile international brands he’ll be able to build on the team’s industry leading track record within the cruise sector.”
Previously, team members have been tri-branded but as of 1 January 2014 there are now three dedicated businesses each working solely on the Celebrity Cruises, Royal Caribbean International or Azamara Club Cruises brands
With a 40-year legacy of innovation and industry firsts never-before-seen at sea, Royal Caribbean International features an expansive and unmatched array of features and facilities designed specifically for families including Broadway-style entertainment and industry-acclaimed activities including the onboard rock-climbing wall, FlowRider surf simulator and Dreamworks experience. Autumn 2014 will see the launch of Royal Caribbean International’s newest ship, Quantum of the Seas featuring a skydiving experience, bumper cars and the North Star observation pod followed by Anthem of the Seas, the most innovative and technologically advanced cruise ship ever to be based from the UK which will call Southampton home in 2015.
The world’s largest cruise ship, Oasis of the Seas, will also offer cruises in Europe for the first time in autumn 2014, when it will make its first ever port of call into Southampton on 15 October 2014.
Royal Caribbean International is currently in the midst of its turn of year campaign which has seen it launch its very own Royal B.R.I.T.S Awards for agents to win one of 10 places at the 2014 BRIT Awards.
To be in with a chance to win one of the 10 coveted places, agents simply to need to get a colleague to post a photo of them and 150 words on why they deserves to win their chosen category at the cruise line’s dedicated Facebook page for agents at www.facebook.com/royalcaribbeantravelagents.
Agents can also increase their chance of winning by booking and confirming a 2014 cruise that is part of the turn of year campaign before 12 February to be entered into a prize draw and earn an extra £20 shopping voucher for every booking made.
