What an exciting few months for Blue Star Line and Titanic II.
We were very busy finalising plans for our Global Launch which saw us host gala events in Macau (China), New York (USA), Halifax (Canada), London (UK) and Southampton (UK) in February and March this year.
The Titanic II project has really captured the world’s imagination, resulting in an overwhelming response from both the general public and the media. Furthermore, it was a social media sensation, trending globally on Twitter and finishing the week in the US ranked second only to the Oscars.
Media exposure for the three weeks of our launch generated in excess of $AUD500 million dollars of exposure in TV, print and online channels, which is a great way to set sail on the Titanic II journey.
We have an extensive program of activities lined up for the coming months and years leading up to the launch of Titanic II in 2016 and beyond, so stay tuned and be among the first to hear about Titanic II, the return of a legend.
Our team has put together a short video of a performance by McGuiness and Co, live at the New York Gala Dinner. The song titled ‘The Spirit of Yesterday’ was written for the Titanic II launch events and was performed at the gala dinners around the world.
“To be given this amazing opportunity was always going to come out in song in some way. "The Spirit of Yesterday" is the story of the history and future of the Titanic legend.” Dave Mannion Composer
We have also compiled performance videos from our special guests; singer Roxy Darr and guitarist Sungha Jung as they performed the Titanic Theme Song, ‘My Heart Will Go On’ at the world launch in New York.
Roxy is one of the world’s most gifted up and coming performers who is blessed with an amazing vocal range. Sungha, at just 16-years-old, is destined for great things and has already amassed an incredible 650 million hits on his YouTube channel.
You can follow Roxy and Sungha on Twitter @RoxyDarr and @jungsungha
