Johnny Rockets launched its “Rockin’ Summer Sweepstakes” that will award more than 800,000 prizes, including five seven-night cruises on Royal Caribbean International’s new Allure of the Seas, which will launch in November. Johnny Rockets and Royal Caribbean first joined forces when the hamburger joint opened on the Voyager of the Seas in 2000. Johnny Rockets restaurants are now found on 10 Royal Caribbean ships and will open the 11th on the Allure. For more information, visit
www.johnnyrockets.com or
www.royalcaribbean.com.
Source: Travel Pulse
Off Radar Comment
This is an interesting marketing development. What fascinates us at Off Radar is how Royal Caribbean managed to make a success in the first place of what is essentially selling themed Hamburger's for extra money on board a Cruise Ship. One could understand it if it was a specialist Restaurant like Sushi or a top draw Steak House, but hamburgers! Only in America!
