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Costa Sets New Marketing Agreement with Travelocity

Interestingly Costa Cruises have secured a new Marketing deal with Travelocity, the mega online travel retailer this week. 

The deal includes 2010 and 2011 itineraries that will feature within the Travelocity online network and will be available for purchase on the site or by through a call centre. No doubt this will boost Costa's American booking aspirations, as the Travelocity market reach will bring the largest Cruise Line in Europe (Costa Cruises) to a much wider American audience that may fancy and Italian flavour to their cruise.

More information available from www.costacruises.com.

Marketing of Luxury Cruise Liners: Segmentation, Satisfaction and Future Patronage of Cruise Travellers
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