Immerse all five senses in the MSC story
MSC Cruises knows that one of the most effective ways for a company to express its personality is through a multi-sensory environment and has recently worked with DMX, an international leader in creating engaging experiences through music, to add a new and exciting chapter to its unique sensory story.
From January 2013, guests on board the fleet will be treated to the sensual sounds of the new MSC Cruises’ signature soundtrack, a comprehensive playlist designed to reflect and evoke the company’s core personality, its Mediterranean roots and the region’s celebrated values of warmth, humanity and authenticity.
Blending vocals and instrumentals, traditional classics and contemporary hits, MSC and DMX have created a distinctive sound which captures its very spirit and soul. With Italian, Spanish, French, English, Portuguese, Greek and international favourites sure to delight guests from all over the world, the soundtrack is also a celebration of the over 180 nationalities who sailed the seas with MSC last year and the company’s ability to make every one of these different nationalities feel at home.
In certain public areas of each ship, including the main reception and bar, MSC’s signature sounds will enliven, entertain, and inspire the exploration of new cultures, taking guests on an acoustic journey of discovery throughout their cruise.
With its mix of contemporary and classic songs, the new soundtrack has a broad demographic appeal. Popular artists on the soundtrack include Brigitte Bardot, Andrea Bocelli, Michael Buble, Manu Chao, Ojos De Brujo, Celine Dion, Cesaria Evora, Nelly Furtado, Serge Gainsbourg, The Gipsy Kings, Sophia Loren, Dean Martin, Yannick Noah, Luciano Pavarotti, Laura Pausini, Edith Piaf, Eros Ramazzotti, Amalia Rodrigues, Nino Rota, and Shakira.
MSC Cruises has also refined different soundtracks in other public areas on board, including the disco, main restaurants and certain bars, to make sure that each soundtrack perfectly suits the mood and time of day.
By extending its focus on the senses to create the perfect soundtrack for any journey, MSC Cruises’ has ensured that the onboard sensory experience is now complete. From the soft touch of the MSC Aurea Spa’s expert therapists, to the delicate aroma of MSC’s signature fragrance MED, and from the delicious taste of fresh Mediterranean cuisine to the splendid sight of each ship’s elegant design, MSC Cruises has made sure that the mix of touch, taste, smell and sound on board evokes the magic of its world, leaving guests with powerful memories and a story worth sharing.
About MSC Cruises
MSC Cruises is the market leading cruise company in the Mediterranean , South Africa and Brazil. MSC Cruises sails throughout the year in the Mediterranean and offers a wide range of seasonal itineraries in Northern Europe , the Atlantic Ocean , the Caribbean , the French Antilles , South America , South and West Africa , and the Red Sea . Its modern fleet comprises twelve ships: Fantasia-class MSC Divina , MSC Splendida and MSC Fantasia ; Musica-class MSC Magnifica , MSC Poesia , MSC Orchestra , and MSC Musica ; Lirica-class MSC Sinfonia , MSC Armonia , MSC Opera and MSC Lirica ; and MSC Melody . In 2013 the fleet will once again increase in size with the addition of MSC Preziosa , who will be christened in March. MSC Cruises is the only company in the world to receive the "6 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to fund a community project aimed at providing disadvantaged children in Brazil with a quality education. So far, MSC Cruises has raised over one million euros for the initiative.
About DMX
A Mood Media company, DMX has been designing and delivering brand-enhancing services to retailers and retail brands for over 40 years. With creative services and leading delivery technology, DMX designs and delivers unique and memorable brand experiences for businesses to connect with their customers and become an integrated part of their lifestyle. The DMX suite of services includes music services, strategies, and promotions, music licensing, video and digital signage, audio/visual system design, as well as scent marketing, and mobile and audio messaging solutions.
