MSC Preziosa set to host first Eataly restaurants at sea
MSC Preziosa will be christened in Genoa, Italy, on 23 March 2013 and, with just over two months to go until the latest flagship in the MSC Cruises’ fleet sets sail, the company is today delighted to announce an exciting new partnership which makes their latest cruise ship an entirely unique jewel of the seas.
Renowned for its commitment to ensuring that the food and beverage offer on board its fleet is constantly evolving to provide a real gastronomic experience, MSC Cruises has recently signed an agreement with Eataly, the popular Turin-based chain founded in 2007 by Oscar Farinetti, which today counts several food and restaurant emporiums in Italy, Japan and the US, with plans to open new branches in Dubai, Turkey, Brazil and UK.
True to its Mediterranean roots, MSC Cruises believes that good food is about more than just delicious meals, that it’s a real way of life, and that eating is above all about quality and diversity, experience and knowledge, discovery and sharing. Since the first MSC cruise ships set sail, the company has focused on choice, quality and strict control in terms of the sourcing and processing of products destined for the fleet’s restaurants, working hard to offer delicious, ethical dishes at sustainable prices.
The partnership with Eataly, a company which shares a very similar philosophy and approach to food, should come as no surprise to those who know MSC Cruises. Eataly’s manifesto opens with the following declaration: “We’re in love with quality food and beverage. In love with their history, their tradition, the men and women who produce them, the places they come from.” The enterprise was in fact founded upon the principles of the Slow Food philosophy, with its emphasis on local, artisanal producers, food education, accessibility and affordability, sustainable sourcing and production.
A shared attitude towards quality, traceable food and beverages and a strong conviction that they should be available to everyone at sustainable prices, and not just to a limited circle of privileged people, is the foundation of the new partnership between MSC Cruises and Eataly, the first step of which involves opening the first two Eataly restaurants at sea on board brand new flagship MSC Preziosa.
In the area that hosts the Tex Mex speciality restaurant on her Fantasia class sister-ships, MSC Preziosa will instead feature two entirely unique dining venues: the Eataly Restaurant and the Ristorante Italia.
With around 80 seats, the Eataly Restaurant will mirror Eataly’s original concept, creating a stylish, minimalist space where people can eat, buy and learn about the best Italian food. A choice of 18 dishes will be prepared and served at lunch and dinner, including pasta, vegetables, seafood, meat, cold cuts and cheese. Travellers on board MSC Preziosa will enjoy delicious, simple and top quality dishes, savoured in a relaxed, uncluttered and fun atmosphere, as per Eataly’s tradition.
Meticulously arranged aisles will showcase a varieties of products from olive oil to dried pastas from Gragnano (Na), artisanal sweets, wines without chemical ingredients, natural beverages and aged balsamics: the best excellences of Italian regions.
The exclusive 24-seat evening-only Ristorante Italia will offer a different ultra-high-quality ‘table d’hôte’ menu every night, especially conceived by Eataly chefs, with dishes made from Slow Food Presidia products – a foundation created to protect small producers and to preserve the quality of artisan products. In the ‘authoritative and informal atmosphere’ classic to Eataly’s spaces, where controlled, high quality raw materials are guaranteed and where staff couple professionalism with the simple, genuine relationship between people, MSC travellers can focus on the food itself, pairing each dish with a glass of wine and learning something new every day from their truly magnificent culinary journey.
The MSC Cruises and Eataly partnership will be officially inaugurated tomorrow, 19 January 2013, with the launch of a special contest in participating Eataly’s restaurants in Italy and US, in which clients will have the opportunity to win an MSC cruise. More information can be found on the following websites www.eataly.it and www.eataly.com, as well as in participating stores.
About MSC Cruises
MSC Cruises is the market leading cruise company in the Mediterranean , South Africa and Brazil and operates across the globe. MSC Cruises sails throughout the year in the Mediterranean and offers a wide range of seasonal itineraries in Northern Europe , the Atlantic Ocean , the Caribbean , the French Antilles , South America , South and West Africa , and the Red Sea . Its modern fleet comprises eleven ships: Fantasia-class MSC Divina ,MSC Splendida and MSC Fantasia ; Musica-class MSC Magnifica , MSC Poesia , MSC Orchestra , and MSC Musica ; Lirica-class MSC Sinfonia ,MSC Armonia , MSC Opera and MSC Lirica . In 2013 the fleet will once again increase in size with the addition of MSC Preziosa , who will be christened in March. MSC Cruises is the only company in the world to receive the "6 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to fund a community project aimed at providing disadvantaged children in Brazil with a quality education. To date, MSC Cruises has raised over two million euros for the initiative.
About Eataly
Eataly was conceived to belie the absurd assumption that quality products are available for only a limited circle of privileged people, as they are often expensive or difficult to find. The main goal is to increase the percentage of those who eat with awareness, choosing high-quality products and paying special attention to the source and processing of raw materials. At present, as a matter of fact, only a very small percentage of the population has this attitude towards food and consists of those who have significant purchasing power together with a few experts, who are already aware of the importance of healthy, traditional products. The philosophy adopted by Eataly in this sense is twofold: on the one hand, it offers products, both for sale and used as ingredients in catering; on the other hand, it offers education, including cooking classes, tastings, encounters with great chefs, important wine producers or craftsmen, free education for children and senior citizens. The latter aspect summarises the true originality of Eataly and represents the starting-point in leading consumers to perceive quality, which can encourage the sense of taste and enjoyment that makes a human being more satisfied and happier, based on the assumption that “eating well helps us to live better”.
