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| Cruise Shipping Asia-Pacific Conference |
The second annual Cruise Shipping Asia-Pacific conference and exhibition will feature two master classes on the topics of localizing the shipboard product to different markets and cruise line/airline cooperation.
The event is scheduled for Sept. 17-18, 2012, at the Marina Bay Cruise Centre Singapore.
Scheduled to participate in the “Localizing the On-Board Experience and Revenues” master class are Naohiko Yamaguchi, director, group leader Onboard Service Management Group, for Mitsui OSK Passenger Line; Ole-Kristian Sivertsen, senior vice president, business development & chief evangelist, for Maritime Communications Partner, and Lisa Vogt, director, global brand business partner (Asia Pacific), for Royal Caribbean International.
In describing the content of his master class, Yamaguchi points out differences in Japanese passenger behavior.
“Japanese cruise guest behavior on board may be different from other nationalities in many ways,” said Yamaguchi. “They are relatively quiet on board and pleased with what is included in the cruise fare. However, they do not hesitate to pay for optional tours and local souvenirs, as they think destinations are more important. Cruise operators must understand ‘sense of fairness’ to cater to Japanese guests.”
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