Off Radar Cruise News: Celebrity Cruises Wins Bigin Travel Weekly's Annual Magellan Awards

With 18 wins, modern luxury vacation brand takes more than any other cruise line

MIAMI – September 6, 2012 – Celebrity Cruises’ contemporary, unforgettable modern luxury vacation experience has just added 18 new awards to its roster. The annual Travel Weekly Magellan Awards honor the best in travel. With the announcement of the 2012 winners, Celebrity is celebrating a win of 11 Gold Magellan Awards and seven Silver Magellan Awards, more than any other cruise line this year.

Celebrity’s 2012 Gold Magellan Awards:

Cruise - Overall

Blog - Solsticizing Blog

Mobile App - Celebrity Xplorer

Premium Ship - Celebrity Silhouette (Celebrity’s second consecutive win in this category)

Large Cruise Ship - Celebrity Silhouette

Loyalty Program - Captain’s Club

Cruise Marketing:

Advertising/Marketing Campaign - Modern Luxury and Exit/Enter

Promotional Video - Brand :30

Promotional Video - LXTV segments

Website - CelebrityCruises.com (Celebrity’s second consecutive win in this category)

Cruise Elements - Premium Ship

Restaurant Design - Qsine, Millennium Class (Celebrity’s third consecutive win in this category)

Spa Design - AquaSpa by Elemis, Celebrity Silhouette

Celebrity’s 2012 Silver Magellan Awards:

Cruise Marketing

Direct Mail - Captain's Club News

Print Advertising - Regional (San Francisco) Magazine – “Post-It” ads

Web Marketing/Advertising - Food Network Ad Unit

Web Marketing/Advertising - New York Times 'Word Train"

Cruise Elements - Premium Ship

Atrium Design – Grand Foyer, Celebrity Eclipse

Suite Design - Penthouse Suite, Celebrity Millennium

Entertainment – “Silhouette, The Show”

More information can be found at www.travelweeklyawards.com.

About Celebrity Cruises:

Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. In addition to offering vacations visiting all continents, Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). Celebrity’s fleet currently consists of 10 ships, with an additional Solstice Class ship, Celebrity Reflection, scheduled to join the fleet in fall 2012. For more information, dial