More powerful evidence that the Chinese are serious about cruising!

Ctrip.com International Ltd. (otherwise known as CTRP), agreed to acquire the Celebrity Century (1,814 capacity cruise ship) from Royal Caribbean International through its Exquisite Marine Ltd. subsidiary. We understand that Celebrity Cruises will continue to operate the Century until spring 2015.

Clearly this is another strong indication that the Chinese cruise market is growing fast and serious about the industry.

This move comes as no surprise to many however, as CTrip are the largest Cruise agency in China and to date they have sold over 120,000 Cruises, thereby assuming over 10% market share in China. This deal will no doubt secure their position of Leadership.

The Celebrity Century is a decent enough vessel, however old tonnage at the end of the day, where Celebrity Cruises is concerned.

CTRIP are expected to renovate the Century to provide an outstanding and customized Chinese cruise experience. Ctrip will likely capitalize on their own strong brand and a large customer base to continue growing from the front in China, as Asian cruising is becomes ever more interesting!