After a number of financially challenging years, Louis Cruises have turned the corner by refocusing their efforts on core strengths and values, which is centered on offering a Greek experience to all Guests on board.
As such Louis Cruises are now proudly dedicating all Louis operated ships during the European summer period to Greek orientated itineraries, thereby consolidating and specializing in an all Greek product. Various Greek Islands that are rarely visited by other Cruise Lines, such as Simi and Paros will now feature prominently.
Moreover, the product itself now oozes typically Greek touches, such as Greek Officers, a Greek Menu, Greek Decor and elements of Greek Entertainment. Even the new Louis Cruises Logo now boldly states.. "Kazimiera - We say it, you live it!".
So far the plan seems to be working, as Louis Cruises are experiencing a rise in Cruise bookings and renewed stability with their banks and investors. The aim is to promote the newly invigorated product to core Louis markets such as the US, UK, Germany, Turkey, Canada, other parts of Northern Europe, Latin America and through strategic Tour Operators that know and trust the Louis product.
Management and Crew training is also a strategic element for future success and subsequently Louis Cruises have contacted Progress International (leading training company for the cruise ship industry) to develop all personnel for critical operational topics like service and On Board Revenue.
Louis still operate the Hotel, Deck and Engine for 2 Thomson Cruises vessels (Thomson Spirit and Thomson Majesty). Mindful of the fact that these charters may not last forever, the recently appointed Louis Cruises CEO is wisely developing the home grown revamped brand to ensure success for the modern crossing Era.
