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| Streets of Genoa, photo from MSC Facebook Page |
Each of these websites will bring you highlights of Sophia Loren, MSC Cruises and MSC Preziosa.
Article on the events . . .
Article on the events . . .
MSC Preziosa joins the fleet in glittering ceremony on the MedMarch 23rd, 2013
This evening in Genoa, Italy, Saturday, 23 March 2013, the latest jewel in the MSC Cruises fleet, MSC Preziosa, will be christened in a glittering ceremony by international screen legend Sophia Loren.
This glamorous, high-profile event will include a gala dinner prepared by a team of Eataly chefs and entertainment from top Italian and international performers in the company of celebrities, selected guests, media, authorities and the top management of MSC Cruises.
MSC Preziosa is the 12th addition to the MSC fleet and the precious fourth flagship in the company’s celebrated Fantasia class. Both the ship herself and tonight’s dazzling event have been inspired by the theme of preciousness, and this evening guests will enjoy the precious first glimpse of MSC’s latest exquisite gem as she is unveiled to the world.
Anticipation has been building in Italy since the launch of the MSC Social Game on the company’s Italian Facebook page and in Piazza de Ferrari, Genoa’s main square, while travel agents across the company’s main markets have been competing to experience the brand new flagship for themselves through an international trade competition.
“This evening we will celebrate MSC Preziosa: her sparkling beauty and outstanding features, from the longest single rider body waterslide on the waves, Vertigo, to the first two Eataly restaurant at sea,” said MSC Cruises CEO Pierfrancesco Vago.
“And at the very heart of tonight’s celebrations is not only this magnificent ship, but also the city of Genoa, MSC Preziosa’s new homeport and a key MSC Cruises homeport since the start of our expansion programme in 2003. This year, MSC is deploying nine ships from the port and, over the course of the year, over 800,000 travellers will embark, disembark or transit during a total of over 211 calls here. The city continues to show a keen understanding of the major economic impact that MSC brings to the entire region, and tonight is the perfect opportunity to celebrate this unique and longstanding partnership.”
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