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MSC Cruises Launches the "My Moments" Tool



18/03/2013 
Create and share your own memorable moments photo album
18 March 2013, Geneva. MSC Cruises has recently launched the “My Moments” online tool, offering travellers across the world a fun and original way of creating and sharing a video photo album of their own most memorable moments.

Inspired by MSC’s unique Mediterranean spirit and the company’s belief that life shouldn’t be measured by the minutes we experience, but by the moments we enjoy, this new tool encourages people to celebrate the moments that make their own travels special.

Based on the key values that create the Mediterranean way of life enjoyed by travellers across the MSC fleet, users are invited to upload photos that evoke the enjoyable moments we experience when we let time drift by, the spontaneous and genuine moments which make life unique and meaningful, the ‘discovery of new places’ moments, and the delicious moments inspired by the love of good food made from the freshest ingredients.

Photos can be uploaded from users’ computers or directly from Facebook, and once the album is created it can be shared with friends on Facebook, Twitter and Google+.

The new “My Moments” tool is available in English, French, German, Italian and Spanish on www.msccruises.com.

About MSC Cruises
MSC Cruises is the market leading cruise company in the Mediterranean , South Africa and Brazil and operates across the globe. MSC Cruises sails throughout the year in the Mediterranean and offers a wide range of seasonal itineraries in Northern Europe , the Atlantic Ocean , the Caribbean , theFrench Antilles , South America , South and West Africa , The United Arab Emirates , and the Red Sea . Its modern fleet comprises eleven ships: Fantasia-class MSC Divina , MSC Splendida and MSC Fantasia ; Musica-class MSC Magnifica , MSC Poesia , MSC Orchestra , and MSC Musica ; Lirica-class MSC Sinfonia , MSC Armonia , MSC Opera and MSC Lirica . In 2013 the fleet will once again increase in size with the addition of MSC Preziosa , who will be christened in March. MSC Cruises is the only company in the world to receive the "6 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to fund a community project aimed at providing disadvantaged children in Brazil with a quality education. To date, MSC Cruises has raised over two million euros for the initiative.
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