| Fred.Olsen Cruise Lines website |
Cruise Business' Kari Reinikainen explains Fred. Olsen Cruise Lines special offer. . .
Fred. Olsen Cruise Lines says it is bringing its various special offers under a single banner, entitled ‘Anchor Fares’. From 1st March 2013, ‘Anchor Fares’ will replace the existing ‘Specialsaver’ and ‘Latesaver’ fares, although fares currently in circulation in these two categories will remain until they expire.
The move is intended to make it easier for consumers and travel agents alike to identify Fred. Olsen’s promotional ‘best buys’. A special logo has been developed to assist in this respect.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “In a sometimes confusing market place, with a plethora of promotional cruise offers and prices, we hope that the introduction of ‘Anchor Fares’ will help our customers and trade partners by giving them a simplified pricing structure and an even clearer update on the latest Fred. Olsen cruise bargains available.”
Read more at: cruisebusiness.com
