Written by Kari Reinikainen, at Cruise Business . . .
P&O Cruises, the UK based contemporary market unit in the Carnival Corp & plc group, says it has formed a year-long fundraising partnership with Macmillan Cancer Support across its fleet of seven ships, playing host to a number of activities and challenge events.
Officers and crew on board will be taking part in fundraising fitness challenges throughout the year, including running and rowing the equivalent number of nautical miles covered by the ships across the oceans.
A gala ball will be held in which there will be an auction “for things money can’t buy” including dinner and private masterclasses with celebrity chefs Marco Pierre White and Atul Kochhar and personal wine tasting tuition from TV wine expert Olly Smith. There will also be unique keepsakes such as polished engine parts and signed navigation charts. In addition to selling Macmillan pins and badges on board, there will be weekly coffee and cupcake mornings on each ship.
P&O Cruises managing director Carol Marlow said: “Macmillan is an incredible charity which offers emotional, medical, practical and financial support to those affected by cancer. P&O Cruises is determined to help raise as much money as possible in 2013 to help them to do this. Passengers on board our ships will be able to join in with a range of fundraising activities and I am sure they will support our efforts for this immensely worthy cause and enjoy themselves at the same time.”
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