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| Photograph from Website: a-rosa.de |
A-ROSA River Cruises is devoting its vessels exclusively to the North American market in 2013, according to David Morris International (DMI) which has been appointed as its marketing organization.
Established in 2000, A-ROSA operates river boat cruises throughout Europe on the Rhône/Saône, Rhine/Mosel/Main and Danube rivers.
DMI said it has been retained to manage the North American product launch, oversee operations and curate unique onboard experiences that appeal to the US and Canadian markets.
“In 2013, A-ROSA will be one of the most inclusive river boats in Europe by including complimentary alcoholic and non-alcoholic beverages throughout the ship, open dining, gratuities, a selection of shore excursions, roundtrip air from the US & Canada, ground transfers and taxes. This market is seeking an all-inclusive concept and A-ROSA will cater directly to their preferences,” said David Morris, president of David Morris International.
According to a press release, A-ROSA offers travelers an informed, intimate experience of Europe’s most beautiful riverside cities, villages and landscapes. The sleek, streamlined ships have been designed not only to ply some of the world’s historic and storied rivers, but to offer guests a true sense of luxury, comfort and a feeling of home-away-from-home.
The cruises will offer shore excursions to explore castles, country sides, vineyards and museums as well as some of the continent’s diverse cities from Budapest to Provence and everything in between. Itineraries are created specifically for active travelers seeking cultural adventures and an opportunity to delve more deeply into passions like food, wine, art, music, and history.
Continue reading at: cruiseindustrynews.com
