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| To Order book, go to: unselfishworld.org |
Rick Sasso, president and CEO of MSC Cruises-North America, has written a book called “UnselfishWorld,” aimed at encouraging people to be more selfless. The book is a heartwarming reflection of how people can be more unselfish and work in harmony toward the goal of a better world.
Sasso has spent 40 years in the travel industry and says his great passion is trying to find a way for people around the world to share something of common good. His search for that bond led him to a simple objective: “Encourage ourselves and others to be the most selfless individuals we can be.”
Coupled with the book is the website at and the UnselfishWorld Foundation. Sasso encourages people to share their unselfish acts on the website or donate to the foundation. Sasso will encourage corporations around the world to add the challenge to their mission statements and encourage their employees to take the challenge to heart. The foundation will support humanitarian causes and include assisting projects, such as Fisher House, Wounded Warriors and the United Way.
Sasso plans to spread his through speaking engagements at conferences. He can be contacted through the website or by email to info@unselfhworld.org.
Sasso has spent almost his entire business life in the cruise industry. He helped create Celebrity Cruises in the late 1980s, serving as president and CEO, and now helms the North American headquarters of MSC Cruises. Sasso was inducted into the CLIA Hall of Fame in 2011. Living in Delray Beach, Fla., Sasso and his wife, Carmen, will celebrate 40 years of marriage in 2012. They have two grown children, Richard and Krystal, two grandchildren.
CBS report on Rick Sasso and Unselfish World, go to: miami.cbslocal.com
