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Niche Cruise Group Changes Name to Specialty Cruise Collection

The Niche Cruise Marketing Alliance, a consortium of nine small-ship cruise lines, has changed its name to theSpecialty Cruise Collection. “We feel the name Specialty Cruise Collection better reflects the diverse type of products we offer,” said Executive Director Lawrence Dessler.

The member lines of the Specialty Cruise Collection have banded together to educate travel agents on the value of concentrating on the sale of specialty cruise products. The organization provides educational programs, seminar content and trade show exposure.

The Specialty Cruise Collection strives to get the message out to travel agents that there are profitable alternatives to the standard Caribbean cruise or the typical mass-market cruise, Dessler said. “Our products can offer the discriminating traveler such diverse experiences as exploring the Galapagos Islands, navigating the intercoastal waterways of the East Coast of the United States, traversing the Chilean fjords and navigating the Mediterranean on a sailing ship. Our member lines’ vessels are smaller ships, many of which can visit ports and traverse waterways that are inaccessible to larger ships. They are more port-intensive, and offer in-depth exploration of ports and destinations."

The Specialty Cruise Collection provides in-person and online travel agent training. On its website, consumers can locate a specialty cruise travel agent by city, ZIP or provincial code, or name. Travel agents can also log on to find out information about training opportunities.

The member lines of the Specialty Cruise Collection are Star Clippers, Hurtigruten, American Cruise Lines, Louis Cruises, Alaskan Dream Cruises, Galapagos Explorer II, Imperial River Cruises, Fred Olsen Cruise Lines and Cruceros Australis.


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