All Leisure Holidays Ltd. has launched a new trade facing name for its three discovery cruise brands; Hebridean Island Cruises, Swan Hellenic and Voyages of Discovery. The new umbrella brand, All Discovery Cruising encapsulates the spirit of the three biggest names in small ship, discovery cruising and launches today with a unique, custom designed training platform; www.discoverycruisingexpert.com.
The innovative training platform is as engaging and easy-to-use as it is informative. Jos Dewing, Head of Marketing & Reservations comments: “We designed the training with our trade partners in mind. We understand their time is precious so we’ve created a package for agents to familiarise themselves with our products comprehensively but with a minimum of fuss. It’s our belief that for an agent to sell discovery cruises with confidence, they need to discover for themselves who we are and the appeal of our products.”
This highlights the Company’s commitment to agents and to the discovery cruising market. Discovery cruising is about combining the chance to relax at sea on beautiful small ships with the opportunity to discover the world’s great sites and cultures in the company of experts.
The design of the system was based on talking to the trade and learning what they want from a training tool. The approach is honest, informative and perhaps best of all it can be completed quickly in agents’ own time.
While the site’s introductory video shows how the three brands cater for the entire spectrum of the discovery cruise market, each has its own distinct customer profile and price point. Key sales Managers with an unrivalled passion for their brands deliver the voiceovers and video training, a personal touch which reflects the welcoming experience of life onboard the ships. Upon completion of the course, one of the Business Development Managers will send email verification and an accompanying certificate.
After testing the new site before its release, Jamie Loizou, Sales & Marketing Director at Mundy Cruising PLC summed up its benefits: "All Discovery Cruising's new trade site is simple to use and really brings each brand to life with its clever use of video. This is sure to have wide ranging appeal for the trade and helps obviously differentiate these three niche and very diverse products.”
Source: cruisebusiness.com
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